A festival is never more talked-about than the 48 hours after it ends. Everyone who was there is still posting; everyone who missed it is watching with a small ache. That window is a gift, and most organisers waste it waiting for the “perfect” edit.
Fresh beats polished
A good clip today outperforms a perfect one in three weeks, because in three weeks the scene has moved on to the next weekend. We start editing on-site so the first drops land while the feeling is still live — then the polished films follow on schedule.
See related articleInside SDTV: How We Cover a Festival in 72 HoursA good clip today beats a perfect one next month. The scene does not wait.
— Kirill, SDTV
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This is how we work. If it fits your festival, the next step is a conversation.
