Some festivals are a room. Benidorm is a beach — a pool deck on the Costa Blanca that fills with dancers from the first afternoon and doesn’t empty until the last night. This is the Benidorm Beach Festival, in motion.
Official aftermovieBenidorm Beach Festival — Official AftermoviePlay the full aftermovie We covered the weekend the way we cover every festival: not to hand over a nice video, but to capture the energy and give it somewhere to travel. And it travelled. Across the partnership the festival’s own account grew from 12K to 32.8K followers, and the weekend’s content reached 13.2M views — reach the festival never had to pay for, aimed at the brand we were there to strengthen.
That is the whole point of a media partnership. The festival lasts a weekend. Filmed and released with intent, it keeps selling the next one for weeks.
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We turn one weekend into a structured visibility campaign — coverage, release and reach through the SDTV network.
